The #1 Barrier To Effective Digital Transformation
Forrester IT
OCTOBER 7, 2016
In a recent post, I wrote about how digital experiences shape customer perceptions of value. But it's easy to forget that your organization's culture also shapes your customer's perception of value. Earlier this week I was moderating a panel on digital transformation at a Software AG event in New York. In opening the event, Kevin Niblock , Software AG's North America President and COO, described digital business as "a cultural phenomenon" Organizational culture plays an
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