The Data Digest: Get Inside The Mind Of Your Changing B2B Tech Buyer
Forrester IT
OCTOBER 25, 2016
Technology has become the foundation for nearly every customer experience, enabling companies to provide new sources of value to customers with each interaction. It's no surprise, then, that business leaders are shifting their mindset and their approach to technology. Specifically, tech-empowered customers and their rising expectations have led to changes in: Business priorities and areas for improvement.
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