Google Pitches In To Declutter The Mobile Web
Forrester IT
AUGUST 30, 2016
On their constant quest to enable users to quickly find the best answers to their questions, Google announced last week that starting in January 2017, they will bury mobile websites where the content is blocked by intrusive interstitials. In other words, mobile websites that have pop-up ads won't rank as high in Google's search results. We've all felt the pain of having to hover our finger over the closeout sign of a large ad, before we can get to the content we set out to find.
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