With Brexit, A Customer-Focused Agenda Is More Important Than Ever
Forrester IT
JUNE 24, 2016
Yesterday's decision by UK citizens to leave the European Union ("Brexit") brings about short-term uncertainties and unintended consequences that will make it harder for UK businesses to keep customers and attract talent. While times of high-market volatility can tempt firms to panic and cut spending on customer-focused initiatives, now is the time to drive innovation in order to win, serve, and retain customers.
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