The Data Digest: The Dangerous Contradictions Of Consumer Reviews
Forrester IT
MAY 24, 2018
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust. But two of the […].
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