Forrester IT
AUGUST 15, 2024
For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down.
Social, Agile and Transformation
DECEMBER 16, 2024
Discussions with leaders from vtech companies focused on CIO's gen AI expectations for 2025, highlighting the shift towards pragmatic AI applications amidst fading LLM hype. Key predictions include the rise of agentic AI, increased focus on data privacy, and the need for effective change management to support innovation and employee engagement.
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Forrester IT
OCTOBER 29, 2024
AI and, most recently, generative AI (genAI) have uncovered the true power of automating tasks that previously were tedious to complete or difficult to improve the efficiency of the work within a singular domain of the business.
Forrester IT
SEPTEMBER 9, 2024
Most of the hype and boardroom enthusiasm for genAI stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really the point.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Forrester IT
JULY 3, 2024
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).
Forrester IT
MAY 16, 2024
In a busy week for SIEMs to be merged or divested, Palo Alto Networks (PANW) announced that it’s acquiring IBM’s QRadar SaaS business and migrating those customers to its Cortex® XSIAM® platform. In addition, PANW gets QRadar intellectual property rights as part of the deal.
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Forrester IT
JULY 15, 2024
As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change.
Forrester IT
DECEMBER 23, 2024
OpenAI's new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the AGI debate. With impressive benchmarks in visual reasoning, mathematics, and coding, these models showcase progress, but still have limitations like struggles with contextual understanding and ambiguity. While AGI remains distant, the continuous evolution of these models highlights both opportunities and challenges for organizations working with AI technologies.
Forrester IT
AUGUST 6, 2024
With the July 19th incident that impacted CrowdStrike Falcon® customers globally, CrowdStrike has significantly damaged customer trust. CrowdStrike’s initial Post Incident Review outlines a number of reasonable steps they plan to take to regain that trust including: Improved testing protocols Staged deployments External QA of both its code and its end-to-end processes.
Forrester IT
FEBRUARY 5, 2024
In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.
Advertiser: GEP
For years, you and your team have fought an uphill battle. Supply disruptions. Cost pressures. ESG compliance. You name it, and you’ve had to navigate it. In 2025, many challenges will persist, but procurement and supply chain teams have a powerful tool with rapidly advancing capabilities to tackle them — artificial intelligence (AI). The GEP Outlook 2025 report examines the disruptive transformation AI is driving in procurement and supply chains, alongside other key trends and the macroeconomic
Forrester IT
AUGUST 15, 2024
Forrester’s top ten cloud trends for 2024 report is out. No one will be surprised that AI figures prominently. Yet there are other fundamental shifts in play — the rise of the intelligent edge, increased cloud compliance complexity, and (finally!) mature multicloud networking offerings.
Forrester IT
AUGUST 1, 2024
Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.
Forrester IT
MAY 15, 2024
Today, LogRhythm and Exabeam announced their intent to merge into a single company.
Forrester IT
JULY 19, 2024
What We Know – And What To Do Now Technology leaders woke up to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong and disrupted major systems at organizations across both countries.
Speaker: Carolyn Clark and Miriam Connaughton
Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.
Forrester IT
JUNE 5, 2024
AI researchers and scientists love their benchmarks and model parameter counts, but perhaps not as much as tech journalists love to report on them. Every week there is news about a model beating a benchmark or exceeding parameter counts.
Forrester IT
JULY 16, 2024
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.
Forrester IT
SEPTEMBER 3, 2024
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
Forrester IT
MARCH 28, 2024
As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Forrester IT
FEBRUARY 23, 2024
Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.
Forrester IT
SEPTEMBER 2, 2024
The futures of AI and the green market revolution are intimately linked; whether we want it or not, both will inevitably and radically transform societies and economies and become invisibly embedded into our daily lives.
Forrester IT
MARCH 26, 2024
I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?
Forrester IT
APRIL 11, 2024
The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.
Advertiser: Procom Services
Procom’s 2024 Salary Guide provides critical insights into the latest hiring trends, in-demand IT roles, and competitive pay rates across Canada and the U.S. It highlights key market dynamics such as the growing demand for remote work, skills-based hiring, and flexible staffing solutions. With detailed pay rate data for top IT positions like Cybersecurity Consultants, Cloud Engineers, and Salesforce Developers, this guide is an essential resource for companies looking to stay competitive in toda
Forrester IT
FEBRUARY 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.
Forrester IT
JUNE 25, 2024
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
Forrester IT
JULY 31, 2024
We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time.
Forrester IT
JUNE 3, 2024
The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively. But these technologies are still immature, and the road ahead is fraught with challenges.
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For many IT admins, business as usual is a juggling act. Job schedulers and scripts run on autopilot, applications and operating systems can’t speak the same language, and other tools—like RPA or MFT solutions—operate in isolation. On a good day, everything runs smoothly. But good days are rare; more often than not, something goes wrong and you’re stuck putting out fires.
Forrester IT
OCTOBER 23, 2024
AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.
Forrester IT
SEPTEMBER 10, 2024
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world.
Forrester IT
DECEMBER 10, 2024
Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise. Yet, businesses encounter a significant challenge: the inherent limitations of foundational models (FMs). These models often struggle with delivering accurate and relevant outputs, primarily due to their constrained training datasets.
Forrester IT
JUNE 20, 2024
Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
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