Events Related Topics 
Forrester IT
JULY 8, 2024
Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.
Forrester IT
AUGUST 11, 2020
This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.
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Forrester IT
DECEMBER 21, 2020
Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.
Forrester IT
FEBRUARY 27, 2024
Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.
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Under the hood, it is an elegant system for stream processing, event sourcing, and data integration. Without proper guidance, it’s easy to miss out on Kafka’s full capabilities. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths.
Forrester IT
OCTOBER 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.
Forrester IT
FEBRUARY 2, 2024
Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.
Speaker: Keith Kmett, Principal CX Advisor at Medallia
📈 Don't miss out on this exclusive event! . 🗺 Practical Use Case: Learn practical strategies and techniques for implementing CX orchestration to enhance your customer journeys. This will include a real-world example and actionable steps that you can take to apply orchestration in your own organization.
Speaker: Steve Pappas, Chief Strategist, Startup and Early Stage Growth Advisor, Keynote Speaker, CX Podcaster
Don't miss this exclusive event! Register today and receive FREE GIFTS from Steve after the webinar! 🗓 Thursday, January 11th, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT
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This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.
Advertiser: ZoomInfo
However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?
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Evolving from this scattered, piecemeal strategy to a streamlined, event-driven approach to automation isn’t as daunting—or as expensive—as it might seem. On a good day, everything runs smoothly. But good days are rare; more often than not, something goes wrong and you’re stuck putting out fires.
Speaker: Dave Seaton, CEO of Seaton CX
You'll walk away with a deep understanding of: What a customer journey map is, and why it's important for success 🎯 The 5 key elements that must be on every map 🔑 How to create a customer journey map that truly drives change 📈 You won't want to miss this event! Register today to save your seat!
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
By attending this exclusive session, you'll walk away with strategies to: Save time, money, and resources by moving beyond manual reviews 🌐 Seize every coaching opportunity with targeted insights 🎯 Retain valuable customers with enhanced service quality 📈 Don't miss this event!
Speaker: Jay Black, Senior Account Executive
Save your seat today! July 11th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
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