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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester IT

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 341
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BlackSky and Palantir’s pilot program boosts geospatial intelligence

CTOvision

This combination creates an intelligent monitoring system capable of predicting Earth events from space. As part of their strategic partnership, BlackSky integrated commercial satellite imagery and analytics with Palantir’s enterprise platform Palantir Foundry.

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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester IT

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

B2B 243
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Don’t Be A Passive Bystander — Take An Active Approach To Insider Risk

Forrester IT

One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program. Get five tips for how to do that in this preview of our upcoming Security & Risk event in November.

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What's New with CompTIA? Cybersecurity Programs, Member Education—and More

Association of Information Technology Professional

Find out more about what’s new with membership, upcoming events, new benefits, cybersecurity programming and more.

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Top Security Technology Trends in 2019: Transforming the Future of Work in Security

Forrester IT

Walk the show floor at any security event and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is unique, and that no security program would be complete without it, how do you cut through the noise to pinpoint what you must pay […].

Security 366
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IBM Channel Executives Are Frustrated With The Pace Of Partners’ Transformation

Forrester IT

PartnerWorld kicked off in Las Vegas yesterday and, for the first time, colocated with IBM’s Think main event.

IBM 360