Forrester IT
DECEMBER 21, 2020
Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.
Forrester IT
AUGUST 4, 2020
B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.
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Forrester IT
AUGUST 11, 2020
This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.
Forrester IT
MARCH 25, 2020
It’s a rough time to be planning or managing a large, in-person event. Marketers and sellers rely on events to support campaigns that generate […]. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential.
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Forrester IT
SEPTEMBER 8, 2021
In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate.
Forrester IT
OCTOBER 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.
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