Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers
GeekWire
MARCH 1, 2025
Nectar Social co-founders and sisters: CEO Misbah Uraizee, sitting, and CTO Farah Uraizee. Nectar Photo) As everything gets more virtual, younger shoppers crave tangibility and personal engagement — or at least the perception of real interactions. They’re tapping those experiences for insights into social media engagement.
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