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Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

GeekWire

Nectar Social co-founders and sisters: CEO Misbah Uraizee, sitting, and CTO Farah Uraizee. Nectar Photo) As everything gets more virtual, younger shoppers crave tangibility and personal engagement — or at least the perception of real interactions. They’re tapping those experiences for insights into social media engagement.

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What is synthetic data? Generated data to help your AI strategy

CIO Business Intelligence

To simulate the future: When fashions change, historic data might become obsolete overnight. Replacing or augmenting the historic data with synthetic data that accounts for the fashion change can help keep recommendation engines relevant. This can slow down the development of new AI models.

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This virtual influencer might be the next League of Legends champion

The Verge

Seraphine is a virtual influencer, though as her growing fan base quickly noticed, there’s something different about her. Her posts are filled with League of Legends easter eggs, and she released an acoustic cover of “Pop/Stars,” the 2018 League anthem from the virtual K-pop group K/DA. Oh, and she also isn’t real.

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Virtual graduation: Tech tools help Univ. of Washington host first-ever remote ceremony

GeekWire

University of Washington President Ana Mari Cauce gives a commencement speech at the UW’s first-ever virtual ceremony, with students and families watching via livestream. (UW It gathered nearly 7,000 photos of each graduate and applied graphics tricks to show the students with virtual caps in a Star Wars scrolling-type fashion.

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Why avatar-based social gaming app Rec Room doesn’t consider itself a ‘metaverse’ company

GeekWire

Almost two years after officially attaining “unicorn” status , Seattle startup Rec Room continues to expand the audience for its eponymous flagship app Rec Room , with new physical gift cards, a virtual haunted house, a brand crossover with Mattel’s Masters of the Universe , and perhaps most importantly, the possibility of feet.

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“La transformación digital ha sido un renacimiento para la industria de la moda”

CIO Business Intelligence

Por otro, la conciencia social y ambiental impulsada por la transparencia que ofrece la tecnología a lo largo de la cadena de valor. Marcas tradicionales se han digitalizado lanzando e-commerce , aplicaciones móviles y utilizando redes sociales para interactuar con los consumidores”. Se explica la experta.

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GeekWire Awards 2020 revealed: Big winners, celebrities and surprises power virtual event

GeekWire

We couldn’t get together in person, but we still found a way to celebrate the best in Pacific Northwest tech on Thursday as the GeekWire Awards went virtual. Students also receive “wraparound” support including career skill development and social services. Winners accepted via Zoom — only two forgot to un-mute! Love this town.