Jeffrey Cole at Ninemsn Digital Marketing Summit on the future of digital media
Trends in the Living Networks
NOVEMBER 16, 2010
Schedules have almost disappeared : newspapers used to come out once a day, albums of a dozen songs or so would be packaged and released every 18-24 months, and TV programming was selected from a TV guide. The film business has been shrinking for a long time. Advertising will be embedded in film, music, books.
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