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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester IT

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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High Levels Of Trust Elude US Financial Services Firms Again

Forrester IT

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

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US Consumer Financial Health Analysis Q2 2024

Forrester IT

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

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Harnessing Threat Intelligence To Safeguard Financial Services

IT Toolbox

Early detection with threat intelligence is vital as the Dark Web’s personal and financial data collection expands. The post Harnessing Threat Intelligence To Safeguard Financial Services appeared first on Spiceworks Inc.

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Enhance Customer Value: Unleash Your Data’s Potential

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester IT

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried.

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Safeguard Your Data and Financial Future This Tax Season

IT Toolbox

The post Safeguard Your Data and Financial Future This Tax Season appeared first on Spiceworks. Learn why protecting data against cyber threats is paramount this Tax Day.

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How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community.

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Strategic Cost Management Approaches to Unlock Growth and Increase Profitability

Discover how these strategies can boost your enterprise's financial health, helping not only to keep up but to excel in today's market. This GEP bulletin, "Strategic Cost Management Approaches to Unlock Growth and Increase Profitability," breaks this down into clear, actionable steps.

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Build Trustworthy AI With MLOps

Whether it is the reliability of the supply chain, the accuracy of financial predictions, or the assurance of product availability, trust from customers, vendors, and suppliers is non-negotiable. Trust is an essential part of doing business.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

In the world of business, connecting the dots from experience to financial impact is an essential skill. Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. Register today!

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The Business Cost of Phishing

This report quantifies the financial impacts of phishing. Phishing is a problem that's plagued organizations for years. IT and Security teams will tell you that they’re spending too much time and money on phishing, but what does that mean?

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How Hellenic Bank Transformed Its Indirect Procurement Operations With GEP Software

Financial institutions must navigate a complex web of policies, procedures and regulations to ensure compliance and manage risk. When Hellenic Bank, a leading retail lender in Cyprus, set out to transform its procurement operations, it needed more than just software deployment.

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Resilient Machine Learning with MLOps

But we can take the right actions to prevent failure and ensure that AI systems perform to predictably high standards, meet business needs, unlock additional resources for financial sustainability, and reflect the real patterns observed in the outside world.

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Breaking New Ground: Managing Innovation Fatigue With Effective Automation

Speaker: Gary Dmitriev

Our upcoming webinar aims to demystify the process of selecting and implementing automation tools for financial institutes. This session will provide your roadmap for vetting potential solutions, focusing on due diligence, vendor assessments, and aligning technology with strategic goals.