IT Toolbox

FEBRUARY 16, 2024

Microsoft and OpenAI disclosed that nation-state threat groups are actively leveraging large language models to automate malicious operations, translate technical papers, generate believable phishing content, and gain vulnerability knowledge. The good news is that the APT groups weren’t directly engaging LLMs to create malware.

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Forrester IT

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

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Forrester IT

AUGUST 17, 2023

In this post, we look at what happens to the individuals if we focus on buying groups. Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work.

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IT Toolbox

JUNE 17, 2024

Google has received a privacy violation complaint from an Austrian advocacy group, None of Your Business (NOYB), alleging that the company was tracking users with the Chrome web browser. The post Austrian Advocacy Group Hits Google With Privacy Complaint Over Chrome Browser appeared first on Spiceworks Inc.

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Forrester IT

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

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IT Toolbox

JULY 23, 2024

Authorities in the UK have arrested a 17-year-old for his alleged connections to the cybercrime group Scattered Spider. Find out more about the development and threat such cybercriminal groups pose. The post UK Authorities Arrest Suspected Hacker in the Scattered Spider Group Linked to MGM Attack appeared first on Spiceworks Inc.

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Forrester IT

SEPTEMBER 23, 2024

Get a detailed look at the winner of this year's Forrester Enterprise Architecture Award for EMEA DRÄXLMAIER Group.

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Forrester IT

SEPTEMBER 14, 2023

The buyer's journey and revenue process, although connected, are different perspectives of the buyer to seller relationship. Learn more in this week's Saying Goodbye to MQLs blog.

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Information Week

MAY 30, 2024

The group claims to have stolen sensitive data from more than half of a billion Ticketmaster customers. Ticketmaster and its parent company Live Nation have yet to confirm the breach.

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Tech Republic Security

OCTOBER 17, 2024

This indicates that the most prominent ransomware groups are succumbing to law enforcement takedowns, according to researchers from Cyberint.

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Tech Republic Security

SEPTEMBER 3, 2024

A number of similarities between Cicada3301 and ALPHV/BlackCat indicates that it could represent a rebrand or offshoot group.

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Network World

AUGUST 14, 2024

At part of the restructuring, Cisco is combining its networking, security and collaboration teams into one group. Cisco is bringing its entire product portfolio together as one team, Robbins said, and the combined group will be led by Jeetu Patel, Cisco’s executive vice president and chief product officer.

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Forrester IT

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

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Forrester IT

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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Forrester IT

JUNE 3, 2021

Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2

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Forrester IT

SEPTEMBER 29, 2020

B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group.

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Forrester IT

SEPTEMBER 16, 2020

NVIDIA just announced it plans to acquire Arm Limited from SoftBank Group for $40B. The combination aims to conquer the enormous compute market that has long been dominated by the x86 architecture (and thus, Intel and AMD). The x86 platform remains the leader in PCs and data centers, but the future growth prospects lie in […].

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Forrester IT

MARCH 23, 2020

Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security.

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TechSpot

DECEMBER 2, 2024

Massgrave is a prominent group within the piracy scene, known for creating highly effective scripts designed to activate Microsoft software. These tools have gained significant popularity and are expected to see even broader use in the near future. Read Entire Article

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Forrester IT

MARCH 6, 2024

Whether it’s framed as changing from tactical to strategic selling, focusing on solutions instead of products, or prospecting deeper into buying groups, most institutions habitually move the […] Not long ago, if yours is like most revenue organizations.

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Forrester IT

FEBRUARY 20, 2024

The six priorities are grouped into three focus areas designed to harmonize cybersecurity goals and efforts across government and industry partnerships for critical infrastructure protection. At first glance, it may seem that these priorities […]

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Forrester IT

APRIL 30, 2020

Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers “money-back performance commitments” that guarantee the business outcomes from digital marketing campaigns.

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Forrester IT

OCTOBER 5, 2023

Curious of how long the shift to buying groups and opportunities takes? Register for Forrester’s webinar to find out how Reltio made this transformation in just 60 days.

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Forrester IT

FEBRUARY 23, 2024

UnitedHealth Group, its owner, immediately acknowledged this incident in an 8-K filing to the SEC on Feb. The […]

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Forrester IT

MARCH 7, 2024

Made a classic by Nina Simone, the Animals turned it into a commercial, upbeat tune, the group Santa Esmeralda into […] The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.

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Network World

NOVEMBER 20, 2024

More choice for CIOs It’s not the first time an industry group has created a watchdog to ensure a fair and competitive marketplace, and historically “they rarely have outsized impact,” noted one industry analyst.

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CTOvision

APRIL 1, 2021

Goldman Sachs Group Inc. is close to offering investment vehicles for Bitcoin and other digital assets to clients of its private wealth management unit. ?We

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Forrester IT

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

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Forrester IT

SEPTEMBER 7, 2023

Not sure how buying groups and opportunities will fit in with your CRM? Learn why the opportunity entity is your answer in this week’s Saying Goodbye to MQLs blog.

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Forrester IT

OCTOBER 30, 2023

A major challenge when switching from MQLs to buying groups is changing your organization’s culture and mindset, as well. Learn more in this week’s Saying Goodbye to MQLs blog.

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CTOvision

SEPTEMBER 14, 2020

Carmaker Renault Group said it has developed a blockchain-based system allowing manufacturers to certify the regulatory compliance of vehicle components from design through to production. The XCEED (eXtended Compliance End-to-End Distributed) […].

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Forrester IT

OCTOBER 26, 2023

If a bipartisan group of Congresspeople succeeds, the White House’s Office of Management and Budget (OMB) will increase both the oversight and visibility of US government efforts to improve customer experience (CX).

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Forrester IT

SEPTEMBER 11, 2023

Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.

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CIO Business Intelligence

NOVEMBER 20, 2024

Meta has hired the former CEO of Salesforce AI, Clara Shih, to lead a new “Business AI” group. Shih is now a vice president at Meta and the head of a new business AI group, she said in a post there. Meta’s Llama models have over 600M downloads to date, and Meta AI has more than 500M monthly actives,” Shih said.

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Forrester IT

OCTOBER 18, 2023

Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors.

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