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In such a World, it is clear that the span of influence of each individual is virtually the entire World. The key value-adding differentiator for individuals is their specific knowledge (as the sum of their skills, competences and experiences, modulated by their interpersonal qualities and cultural background). Is knowledge only in our minds?
Now, if you assume that most people will face a similar issue for a specific need within the communities (virtual or not) they are part of, wouldn’t we end up with a capitalist-like spiral again? Therefore, I might find myself force to still work enough to be able to afford my pool. Break the Mould” Why all this fuss about KM now?
It is not a problem of technology since collaboration tools exist in the many now, and some are even virtually free. For the right individual(s) with the right knowledge to be involved at the right time for a particular issue/project/idea, what is first required is an organizational culture encouraging knowledge sharing.
You can use VNA at virtually every level from shop floor (example Mayo Clinic looking at how to reduce scheduling time for a procedure) to business unit level (exampel AT&T getting ready for a product launch) to business webs (the eBay value network) or at the macro economic level as we already mentioned. Is knowledge only in our minds?
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