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Mobilized Employees Engage Buyers With A Trusted Voice

Forrester IT

In our new research, “Mobilized Employees Engage Buyers With A Trusted Voice,” Matthew Camuso and I explored […]. And they want to engage with them.

Mobile 281
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B2B Sellers: Marketplaces Are Here, Are You Ready?

Forrester IT

New mobile apps, rich-media product experiences (think product spins or AR), and even kiosks are energizing direct-to-consumer models and causing waves up and down the value chain. Yet perhaps the biggest disruptor […].

B2B 378
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SMS In Emergency Situations: SF COVID19 Updates Via SMS

Forrester IT

Mobile messaging on both the iOS and Android platforms offers a phenomenally rich feature set today that includes group messaging, rich media, presence information, applications, interactivity and more. People ask me, “why would I use SMS? It’s a featureless boring technology.”

Mobile 307
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Forrester’s First-Ever Data Strategy & Insights Forum Don’t Miss It!

Forrester IT

In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue. Today, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency.

Data 315
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T-Mobile makes satellite texting available through SpaceX’s Starlink for LA amid fires

GeekWire

T-Mobile’s support trucks hit the streets in fire-threatened neighborhoods of Los Angeles. (T-Mobile T-Mobile Photo) T-Mobile has opened up direct-to-cellular emergency texting over SpaceX’s Starlink satellite network on a temporary basis in areas affected by this week’s catastrophic wildfires in the Los Angeles area.

Mobile 124
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How is mobile learning evolving in the digital world?

Kitaboo

The evolving digital technologies are taking mobile learning to the next level with interactive content that promotes self-paced learning anytime and anywhere, while on the go. In other words, mobile learning supports eLearning and classroom teaching. As of now, the full instructor-led or eLearning course cannot be moved to the mobile.

Mobile 158
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Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo! Is No Surprise

Forrester IT

to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. Today, Verizon announced it is selling AOL and Yahoo! This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo! […].