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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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What’s Next For The Booming Retail Media Market

Forrester IT

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

Forrester IT

As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand-safety pitfalls.

Retail 259
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
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‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester IT

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. This blog post is part of Forrester’s Holiday 2018 retail series.

Social 329
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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow.

Social 448
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Holiday 2021: Three Holiday Tips For Retail Media Networks

Forrester IT

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. So, retailers with a media network should be ready to compete for ad dollars during the holiday season. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year.

Retail 195