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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

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FBI investing millions in software to monitor social media platforms

Tech Republic Security

The Washington Post has revealed details of a contract with a software company that will allow the FBI to track social media posts. The post FBI investing millions in software to monitor social media platforms appeared first on TechRepublic.

Media 533
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

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Boost Your Social Media Team With A Social Suites Provider

Forrester IT

Social media is now a mainstay of most marketing plans and shifts in the media landscape make social suites critical for marketers to efficiently manage their social media efforts — all in one place. What are social suites?

Social 433
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Why you should avoid those fun social media "tell us about yourself" questions

Tech Republic Security

Social media is overflowing with quizzes, surveys and opportunities to tell the world about yourself. Learn why you should skip these to protect yourself and your identity.

Media 541
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How to avoid being a hacker's next target: Don't overshare information on business social media

Tech Republic Security

When using LinkedIn and other social media accounts for professional reasons, there are important factors to consider about securing your personal data. Learn how to protect yourself from a hacker.

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