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Consumers Aren’t Ready For The Metaverse, Yet

Forrester IT

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

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A Strategic Guide to AI and Virtual Influencer Marketing

IT Toolbox

Explore how brands can effectively leverage virtual influencers to engage with their target audience. The post A Strategic Guide to AI and Virtual Influencer Marketing appeared first on Spiceworks.

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Virtual Bookshelf: Your All-You-Can-Read Digital Library

Kitaboo

What is a virtual bookshelf? As the name suggests, a virtual bookshelf is an online space that allows you to store the books you are reading or track the ones that you want to read in a virtual environment. A virtual bookshelf is a programmatic method to create an interactive bookshelf to store and read digital books online.

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Fable’s virtual being Lucy takes a tour at virtual Sundance Film Festival

Venture Beast

Lucy, the virtual being from Fable Studio's Wolves in the Walls virtual reality experience, attended the virtual Sundance Film Festival. Read More.

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Are Smart Speakers Really Smart?

CTOvision

Read Ronald Schmelzer’s article in Forbes for more insight into virtual assistants and their real strengths: The popular media calls them “smart […]. The term “smart speaker” is really a misnomer.

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Zillow starts using AI for virtual home tours

GeekWire

Zillow’s Listing Showcase combines media and immersive virtual viewing to present a home’s features and layout. Seamless toggle between photos, the interactive floor plan and a virtual tour. Media grouped by room for easy navigation. Highlighted floor plan overlay to connect the photos to their location in the home.

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Intrado acquires Hubb, which builds software for in-person and virtual events

GeekWire

based startup that makes technology for virtual and in-person events. The startup last year quickly expanded into virtual events technology, after focusing largely on in-person events before the pandemic. The startup has 75 employees who will join Intrado’s Digital Media team. Terms of the deal were not disclosed.