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Retail Mobile App Experiences: New Best Practice Series

Forrester IT

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Retail 350
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Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester IT

My colleague Alex Causey and I have now finished the second European Retail Wave. This year we evaluated the functionality and usability of six European retailer’s mobile apps.

Retail 329
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Just Published: The Forrester Retailer Wave™ On US Mobile Apps

Forrester IT

Today’s Retail Apps Meet mCommerce Purpose, but Fail To Inspire Omnichannel Shopping Brendan Miller and Madeline King The Forrester Industry Wave evaluates digital experiences of firms; they highlight digital best practices from leading firms and help our clients better understand what digital strategies will best win, serve and retain customers.

Retail 353
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2018 Retail Best Practices Extended: Mobile Web

Forrester IT

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Retail 236
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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester IT

Use best-in-class examples to prioritize your retail mobile app development.

Retail 259
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Retailers: Your App Experiences Need Work – These Best Practices Can Help

Forrester IT

A great mobile app experience is imperative for retailers: Your most loyal customers use your app, customers abandon brands with bad experiences, and customer expectations are rising as new features used by competitors improve the in-app experience.

Retail 332
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Drive Growth With Digital Accessibility: Best Practices From Three Retailers

Forrester IT

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9

Retail 370