Latest data: Retailers shift to social media and online
Trends in the Living Networks
NOVEMBER 14, 2011
One of these was the key findings from Frost & Sullivan of Australian retailers, conducted in October 2011. This includes a survey of the use of social media by retailers, showing: - 34% monitor conversations on social media. - 29% use social media to promote their store. - 20% advertise on Facebook. -
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