Worried About Losing Cookie Tracking? Look To Your Loyalty Program
Forrester IT
AUGUST 4, 2021
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
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Can AI Improve Your Loyalty Program?
Forrester IT
MARCH 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
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The Three Ways Companies Value Customer Success Programs
Forrester IT
FEBRUARY 10, 2020
where should the program report) to […]. In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.
Evaluate And Adjust Your VoC Program To Improve CX During COVID-19
Forrester IT
MARCH 20, 2020
Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding your customers is critical right now, and it is time to adapt your approach to CX. When it comes to your VoC program: […].
4 HR Priorities for 2025 to Supercharge Your Employee Experience
Speaker: Carolyn Clark and Miriam Connaughton
This publication is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP® This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP® For more information about certification or recertification, please visit www.shrmcertification.org. Save your spot today!
Invest In The Right Technologies To Develop Your Financial Well-Being Program
Forrester IT
AUGUST 6, 2020
To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies. Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers.
Changing Your Loyalty Program? Here’s What To Consider
Forrester IT
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
The ABM Benchmark Survey
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
The 5 Stages of Account-Based Marketing — and How to Win Them All
Advertiser: ZoomInfo
But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.
Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!
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Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.
Foundational ABM Building Blocks
Advertiser: ZoomInfo
But getting a program off the ground successfully doesn’t have to be a daunting task. Get insights on: Building a solid data foundation Targeting, signals, and optimizing engagement channels Aligning your ABM program with the customer life cycle Establishing effective KPIs and reporting strategies
ABM Evolution: How Top Marketers Are Using Account-Based Strategies
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
How to Democratize Data Across Your Organization Using a Semantic Layer
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
The impact that data literacy programs and using a semantic layer can deliver. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer. Using predictive/prescriptive analytics, given the available data.
What We Learned From Our Own Data-Driven ABM Strategy
Advertiser: ZoomInfo
talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
3 Mistakes Organizations Make While Developing ABM Programs
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.
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