Worried About Losing Cookie Tracking? Look To Your Loyalty Program
Forrester IT
AUGUST 4, 2021
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
Programming Related Topics 
488 
Can AI Improve Your Loyalty Program?
Forrester IT
MARCH 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
Join 83,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
The Three Ways Companies Value Customer Success Programs
Forrester IT
FEBRUARY 10, 2020
where should the program report) to […]. In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.
Evaluate And Adjust Your VoC Program To Improve CX During COVID-19
Forrester IT
MARCH 20, 2020
Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding your customers is critical right now, and it is time to adapt your approach to CX. When it comes to your VoC program: […].
Embedding BI: Architectural Considerations and Technical Requirements
Advertisement
While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations.
Invest In The Right Technologies To Develop Your Financial Well-Being Program
Forrester IT
AUGUST 6, 2020
To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies. Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers.
Changing Your Loyalty Program? Here’s What To Consider
Forrester IT
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
The ABM Benchmark Survey
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!
Advertisement
Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.
The 5 Stages of Account-Based Marketing — and How to Win Them All
Advertiser: ZoomInfo
But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates.
ABM Evolution: How Top Marketers Are Using Account-Based Strategies
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
How to Democratize Data Across Your Organization Using a Semantic Layer
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
The impact that data literacy programs and using a semantic layer can deliver. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer. Using predictive/prescriptive analytics, given the available data.
What We Learned From Our Own Data-Driven ABM Strategy
Advertiser: ZoomInfo
talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
3 Mistakes Organizations Make While Developing ABM Programs
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.
How to Effectively Equip Your IG Program for the Perilous Journey Into the Future
Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP
Countless data breaches, hacks, and the never-ending changes being made to privacy regulations illustrate why it is critical for data-driven organizations to develop information privacy strategies that fill the gaps of their existing data management programs. Information privacy is a critical part of an IG program. Set up a program.
Let's personalize your content