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Advanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive

Forrester IT

Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.

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Call For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open!

Forrester IT

Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations.

Survey 322
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New Research: State Of CX Measurement And VoC Programs — We Need You!

Forrester IT

To give you insights on the state of voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Faith Adams and I are collaborating on a new piece of research. It will feature insights from our new State of VoC & CX Measurement Programs, 2020 survey, which is live now!

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Help Inform New Research On The Current State Of VoC And CX Measurement Programs

Forrester IT

To continue to offer insights and guidance about voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Maxie Schmidt and I are collaborating on new research. It will feature the results of our new State of VoC & CX Measurement Programs, 2020 survey.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Forrester IT

In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […]. This is a great move for Qualtrics.

Survey 525
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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448