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Worried About Losing Cookie Tracking? Look To Your Loyalty Program

Forrester IT

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

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Software Asset Management Tools Play A Critical Role In Your Optimization and Rationalization Initiatives

Forrester IT

Optimization of software assets may be part of larger Tech debt or application rationalization programs which help reduce costs, drive utilization of resources and free of investments for other projects. Software […]

Software 369
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New Research: Will AI Kill The Low-Code Market? 

Forrester IT

The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […] Our bet: AI will quickly evolve the low-code toolset and make the market grow faster.

Research 411
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DARPA program aims to sift through quantum computing hype

Network World

According to DARPA, the QBI program will verify and validate approaches that enable revolutionary advances in design, engineering, testing, and evaluation in the domain of fault-tolerant quantum computing and explore computational workflows that include quantum compute steps.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates.

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The State Of Cyber Insurance, 2023

Forrester IT

Cyber insurance is a common tool for risk transfer today. It’s also a key driver for cybersecurity program investment today. But who has cyber insurance and what benefits do organizations see from it?

Insurance 369
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Juniper offers AI pricing incentives, education programs

Network World

Juniper Networks is offering education programs and pricing incentives to accelerate enterprise adoption of AI-based technologies. Juniper Validated Designs (JVD) are also part of the program. These initiatives provide effective and cost-efficient opportunities for businesses to explore and embrace our AI technology.”

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. The impact that data literacy programs and using a semantic layer can deliver. Driving a self-service analytics culture with a semantic layer. Using predictive/prescriptive analytics, given the available data.