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Consumers Aren’t Ready For The Metaverse, Yet

Forrester IT

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

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Upland raises $18M at $300M valuation for NFT-based virtual real estate game

Venture Beast

Upland has raised $18 million at a $300 million valuation for its NFT virtual real estate game, whic is akin to Monopoly in the real world. Read More.

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SuperWorld teams with Props for selling NFT virtual real estate

Venture Beast

SuperWorld is a the virtual world in augmented reality that allows users to buy and sell virtual real estate, using NFTs. Read More.

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Zillow restarts home-buying business, showing confidence in real estate amid ongoing pandemic

GeekWire

Zillow Group is resuming its Zillow Offers home-buying business, reflecting the company’s confidence in real estate despite the ongoing global pandemic. Zillow CEO Rich Barton expressed optimism for the future of real estate even though COVID-19 has slowed home sales and leaves the industry with an uncertain future.

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Zillow Surfing 2.0: Real estate giant uses AI to beef up virtual touring tool

GeekWire

Zillow Group on Wednesday rolled out a new feature for its virtual tour experience that uses machine learning to pull together various media content with an interactive floor plan. Virtual tours have been key for real estate sites such as Zillow and Redfin during the pandemic. Zillow Surfing just got an upgrade.

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Zillow Group acquires VSAI, a virtual staging tool that adds furniture to real estate listings

GeekWire

(VSAI Photo) In a bid to help real estate agents make their online listings more appealing, Zillow Group announced the acquisition of Virtual Staging AI , a startup founded last year that uses AI to create virtual furniture and decorations.

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Zillow Group CEO Rich Barton on the ‘Great Reshuffling’ and a ‘tectonic shift’ in real estate

GeekWire

The online real estate giant on Thursday posted better than expected financial results for its second quarter with $768 million in revenue, up 28% year-over-year. ” Fellow Seattle real estate giant Redfin also beat estimates for its quarterly earnings last week as the U.S. Zillow Group CEO Rich Barton.