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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

Media 511
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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A Social Take On Social Selling

Forrester IT

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

Social 341
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Social Suites Technologies Are Coming Together

Forrester IT

“The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. Social adtech buys, manages, and optimizes social ads. Social adtech buys, manages, and optimizes social ads.

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Social Learning Inspires Better Outcomes

Forrester IT

But only 26% of information workers report that current training offerings help them perform better. An effective learning program can drive business results and power your transformation efforts. There’s a clear gap between what employees need and what employers deliver.

Social 56
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US Lawmakers Question Meta Over Reports of Illicit Drug Advertising

IT Toolbox

Learn more about the concerns and what it could mean for the social media giant. The post US Lawmakers Question Meta Over Reports of Illicit Drug Advertising appeared first on Spiceworks Inc.

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Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD

Forrester IT

Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law.

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