Forrester IT

OCTOBER 26, 2023

I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial (..)

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Forrester IT

JULY 15, 2024

Getting stakeholders on board is crucial for customer research to have a real impact on decisions. The Forrester report “Build Effective Research Partnerships To Ensure Impact" delves into how researchers can build strong partnerships with stakeholders throughout the research process.

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Research Report 284

IT Toolbox

NOVEMBER 14, 2023

AI transforms market research, providing real-time insights and reshaping the industry landscape. The post How AI is Disrupting the $30 Billion Market Research Industry appeared first on Spiceworks.

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IT Toolbox

NOVEMBER 2, 2023

The post Researchers Discover Prolific Puma’s Hidden Link Shortening Operations appeared first on Spiceworks. Prolific Puma has been stealthily operating for more than four, serving cybercriminals engaged in phishing and malware delivery.

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IT Toolbox

FEBRUARY 16, 2024

The post All Eyes on the Intersection of Risk, Research, and Innovation This Year appeared first on Spiceworks. Learn how Trust Layers defend against evolving threats, ensuring a secure AI landscape.

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Research Security Artificial Intelligence Data 277

Forrester IT

SEPTEMBER 20, 2023

The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]

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Research Software Development Trends Programming 411

Forrester IT

MAY 31, 2024

Senior Analyst Rowan Curran returned to Forrester at just the right time. Here, he reflects on what led him to Forrester, lessons learned in the public sector, and the wild ride that is generative AI.

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Research 402

Forrester IT

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

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Forrester IT

APRIL 5, 2021

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

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Forrester IT

MARCH 6, 2024

Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.

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B2C Research Retail Trends 445

Forrester IT

JANUARY 18, 2021

I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times.

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Forrester IT

JUNE 5, 2024

AI researchers and scientists love their benchmarks and model parameter counts, but perhaps not as much as tech journalists love to report on them. Every week there is news about a model beating a benchmark or exceeding parameter counts. While these two factors are important, they are not the only ones to focus on when […]

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Research Report Business Intelligence Applications 502

Forrester IT

MARCH 12, 2024

Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences.

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Retail Research Trends Data 459

Forrester IT

JUNE 14, 2023

Enterprise business intelligence (BI) continues to be the last mile to insights-driven business (IDB) capabilities. No matter what technology foundation you’re using – a data lake, a data warehouse, data fabric, data mesh, etc.

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Business Intelligence Research Data Applications 368

Forrester IT

AUGUST 17, 2021

IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.

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IBM Research Trends Strategy 523

Forrester IT

JANUARY 27, 2021

In our prior Tech Titans research, we mentioned that Microsoft was poised to become a security behemoth. Today, Microsoft announced that its cybersecurity business has grown to over $10 billion in revenue. Ten billion dollars in revenue with 400,000 customers cements the vendor as a cybersecurity behemoth, without a doubt.

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Microsoft Research Security Trends 545

Forrester IT

DECEMBER 22, 2020

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic.

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Virtualization Healthcare Security Research 545

Forrester IT

JUNE 7, 2021

Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. Less obvious […].

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Research 545

Forrester IT

JUNE 1, 2020

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI.

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Trends Research Industry Change Management 536

Forrester IT

JUNE 10, 2024

Today Forrester is publishing new research revealing that, all else being equal, B2B sales leaders achieve better revenue results when they hire first-line sales managers (FLSMs) externally, rather than promoting individual contributors (ICs).

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B2B Research Data 407

Forrester IT

NOVEMBER 5, 2020

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

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Forrester IT

FEBRUARY 24, 2021

Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this.

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Forrester IT

APRIL 18, 2023

Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. Who doesn’t love a success story?

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Forrester IT

MAY 4, 2021

Discover how to break through by uniting quantitative and qualitative research methods. Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding.

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Research How To Company Data 479

Forrester IT

OCTOBER 18, 2023

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

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Forrester IT

JUNE 24, 2021

The links below are a mixture of Forrester’s own research and third-party links. With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. These include incident […].

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Resources Research Security Malware 504

Forrester IT

FEBRUARY 22, 2024

This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson. Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now.

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Strategy Research Report 448

Forrester IT

SEPTEMBER 18, 2020

One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute (..)

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Forrester IT

APRIL 23, 2021

Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions. Over a billion people worldwide celebrate Earth Day. Does this include your customers?

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Forrester IT

DECEMBER 8, 2020

The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding as usual wasn’t cutting it. In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. I had to […].

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Research 488