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Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester IT

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Retail 405
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The Pandemic Accelerates Retailers’ Need For Digital Operations

Forrester IT

The pandemic’s impact on retail is a story of two halves. Many firms have felt the pain of store closures and need to adapt their operations to online-only sales and social-distanced operations across warehouses.

Retail 341
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Customers Value Sustainability — Brands And Retailers Must, Too!

Forrester IT

Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […].

Retail 406
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Get an A+ in Back-to-School Marketing by Leveraging Social Proof

IT Toolbox

Meyar Sheik, President and CCO, Kibo, discusses how retailers and manufacturers can use social proof marketing to stand out and ensure parents are confident in their purchases. The post Get an A+ in Back-to-School Marketing by Leveraging Social Proof appeared first on Spiceworks.

Social 246
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Global Consumers Drive The Market Toward Sustainable Retail

Forrester IT

retailers and brands are on the path to actively supporting the circular economy. Overall, consumers’ consciousness about environmental, social, and governance (ESG) […].

Retail 195
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‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester IT

This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services.

Social 329
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A global point of view: online luxury retail

Forrester IT

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 364