Social Related Topics 
Forrester IT
MAY 13, 2020
We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].
Forrester IT
OCTOBER 24, 2023
Social media is now a mainstay of most marketing plans and shifts in the media landscape make social suites critical for marketers to efficiently manage their social media efforts — all in one place. What are social suites?
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Forrester IT
JANUARY 29, 2021
Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”
Forrester IT
FEBRUARY 11, 2021
First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.
Speaker: Aarde Cosseboom, Contact Center & Customer Experience Advisor and Co-Host of the Another Cloud Podcast
Whether they are reaching out via chat, social media, or phone the end goal is always the same. But how are your customers reaching out? What steps occur before they are connected with an agent? And are your customers utilizing AI? Throughout the course of the pandemic we have seen a dramatic shift in customer experience.
Forrester IT
SEPTEMBER 12, 2023
Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.
Forrester IT
FEBRUARY 1, 2021
A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). It’s a story straight out of the Sherwood Forest, with a stopover in Holland. As the saga continues to […].
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Social platforms are now becoming mainstream contact center channels. In the contact center industry, first-generation digital channels like email and web chat have seen significant adoption, along with video chat and co-browsing capabilities. However, customers are rapidly moving beyond these channels, seeking next-generation options.
Speaker: Dr. Kate Wolin, Founder, Circea
In the age of social distancing, digital onboarding is becoming essential to any program. This is especially true for medical practices, where the threat of the pandemic is the most real. As consultations are being digitized, so are the process in which new patients are processed and appointments are being scheduled.
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