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Database marketing: How marketing struggles with social (and what to do about it)

CTOvision

Database marketing: How marketing struggles with social (and what to do about it). The advance of digital media – social channels especially – has dramatically altered the ways prime prospects expect to be approached. Yet marketers can struggle to understand social. The problem: Why marketers struggle with social.

Social 266
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Seattle startup Cabana pitches vanlife vacations as travel alternative during pandemic

GeekWire

Communities across the country are beginning to re-open but air travel remains a risky prospect. Extreme social distancing: Why camping is poised for a ‘huge jump in popularity,’ fueled by technology. Meanwhile, companies that help travelers find campsites — like The Dyrt and Hipcamp — are seeing big spikes in demand.

Travel 145
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Elevate Your Mobile Engagement With The Right Vendor Using The New Forrester Wave™

Forrester IT

While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. To return to work? To enjoy a beer at […].

Mobile 259
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Traveling this summer? Maybe don’t let the airport scan your face.

Vox

For one thing, traveling is stressful. I feel time pressure to make it to my gate quickly and social pressure not to hold up long lines. The timing is perfect: The TSA recorded an all-time record day for air travel on June 23, with nearly 3 million people screened at the country’s airports as summer vacation season picked up.

Travel 145
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The Facebook Ad Boycott Is Only The Tip Of The Iceberg

Forrester IT

I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost, The Road Not Taken On May 13, we published our report, “It’s OK To Break Up With […].

Travel 339
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Extreme social distancing: Why camping is poised for a ?huge jump in popularity,? fueled by technology

GeekWire

More travelers are expected to hit the road for camping trips as restrictions are eased in the wake of the COVID-19 pandemic. “I have two predictions about the travel market,” tweeted Silicon Valley venture capitalist Bill Gurley. Travel Association forecast a $400 billion decline in travel spending in the U.S.

Social 141
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Travel planning startup led by longtime tech investor combines human insight and AI

GeekWire

The Steller travel app allows users to search content created by other travelers and AI to help with the trip-planning process. Founded in 2014 as Expedition Travel Advisor Inc., ” Stellr, which has raised $42 million to date, is now used by travelers and influencers who grew up with social media. .”

Travel 99