Forrester IT

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 385

B2C Healthcare Trends Social 385

Forrester IT

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Advertising 358

Advertising Trends Media Social 358

IT Toolbox

JANUARY 13, 2023

Discover the six trends expected to unfold in the space in 2023. The post 6 Trends That Will Shape Influencer Marketing in the Future appeared first on. Influencer marketing is evolving like other marketing channels.

Trends 243

Trends Social Media 243

Forrester IT

NOVEMBER 9, 2021

In the coming year, the global public sector will respond to major economic and social trends with actions that reverberate throughout the world’s economy. Learn more in this overview of our 2022 predictions.

Trends 370

Trends Social Government 370

Forrester IT

JUNE 1, 2020

A trend that is affecting many channel leaders […]. The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI.

Trends 536

Trends Research Industry Change Management 536

Forrester IT

JULY 11, 2021

Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Men and women took […].

Industry 545

Industry Media Social Trends 545

Forrester IT

OCTOBER 28, 2021

Values-based consumers — people who vote with their wallets to support brands that align with their values — are on the rise, a trend accelerated by COVID-19. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability.

Trends 326

Trends Social B2C 326

Kitaboo

AUGUST 27, 2022

The ICT trends in education shaped the schools and universities to implement the latest in education technology in order to improve the teaching and learning process. Let us have a look at the current trends in education technology: 1. The innovative trends in educational technology have made it possible for everyone to stay connected.

Education 167

Education Trends eBook Social 167

Forrester IT

JANUARY 31, 2022

Social Values, Employer Branding, And Econ 101 The role of social values in motivating consumer behavior is a topic that gets a lot of attention. We’ve even built an econometric model to identify and size consumer segments with the greatest likelihood to purchase based on social considerations.

Social 195

Social B2C Trends 195

Forrester IT

JUNE 14, 2021

Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change?

How To 545

How To Big Data Mobile Social 545

Forrester IT

MARCH 17, 2017

As you likely know, each year we conduct in-depth business leader research to help identify trends across industries. We're also reaching out to a wider audience through social media to broaden the perspectives gathered in this study.

Survey 322

Survey Study Research Trends 322

Forrester IT

JUNE 8, 2017

Change Management is a hot topic lately on my social media channels. As a process symbolizing traditional IT service management and the ITIL framework, it's under increasing pressure to modernize in response to Agile and DevOps trends.

Change Management 354

Change Management Devops Agile Government 354

Vox

OCTOBER 5, 2023

Its popularity spans several social platforms. But on TikTok, creators like Busy Belle can make you feel as though you were fated to discover a new trend that promises to make you feel or look better. Recommendation algorithms can feel magical when they deliver what you want.

Trends 139

Trends Video Advertising Social 139

Forrester IT

MARCH 6, 2017

Unstructured data, such as tweets, call center logs, and social media comments, provide an increasingly important view into consumer sentiment and trends today. We added two new forecast categories: text analytics and geospatial analytics. Text analytics makes sense of unstructured data.

Business Intelligence 300

Business Intelligence Tools Analysis Software 300

Forrester IT

MAY 7, 2019

What are the key online luxury retail trends in the West and Asia Pacific? How digital will change luxury retail? My colleague Michelle Beeson and I shared our point of views.

Retail 364

Retail Trends B2C Social 364

Social, Agile and Transformation

MARCH 25, 2024

“The pace of technology change is increasing, and you must reevaluate your digital strategy and priorities. Frequently. You will always be transforming, and your organization must establish transformational practices as essential core competencies.”

Trends 194

Trends Strategy Development Enterprise 194

Trends in the Living Networks

FEBRUARY 13, 2022

A little while ago I was interviewed by Don McPherson for his 12 Geniuses podcast series on The Future of Social Media. We covered a lot of territory, starting with the history of social media through to today and beyond. I observed: Social media are a commons. But I think this is an analog to the situation with social media.

Media 148

Media Social Data Course 148

GeekWire

JANUARY 12, 2023

Social media apps. Lawsuits filed by two Washington state school districts allege that major social media companies including Meta, TikTok, YouTube and others are driving a youth mental health crisis. But is it fair to heap the blame on social media giants? Jeremy Zero Photo via Unsplash). ” (Ithaca College Photo).

Media 127

Media Social Company Study 127

GeekWire

JULY 16, 2024

offers a workflow automation and advertising platform for social creators. The social media platform had been testing a beta integration of Markable’s AI technology to automatically recognize items in images and videos and recommend similar products for users to purchase. The trend has only gotten bigger since then.

Social 109

Social Advertising Trends Video 109

CIO Business Intelligence

FEBRUARY 27, 2023

To understand how organizations may be approaching their cloud strategies and tech investments in 2023, members of VMware’s Tanzu Vanguard community shared their insights on what trends will take shape. He is also optimistic about platform engineering as a trend that will impact enterprise strategies. “I

Trends 145

Trends Development Cloud Engineering 145

Forrester IT

AUGUST 10, 2022

As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance. Every advertising channel now parades as “performance” to appear accountable to outcomes.

Advertising 195

Advertising Trends Social B2C 195

TechSpot

AUGUST 29, 2023

The Kia Challenge trend started circulating on social media in the middle of 2021. The clips show how it's possible to remove the steering column covering on some 2010-2020 Hyundai and Kia vehicles, revealing a slot that fits a USB Type-A plug. Turning the plug using a standard USB cable. Read Entire Article

Trends 111

Trends Media Social 111

CIO Business Intelligence

OCTOBER 27, 2022

It is, therefore, imperative for a CIO to follow best practices for deploying an ERP solution and then keep a close watch on the trends shaping it going forward. Here’s a look at how the ERP category is evolving as an enterprise-wide solution and how these trends will impact IT leaders.

Trends 145

Trends Enterprise Enterprise Healthcare 145

CIO Business Intelligence

NOVEMBER 1, 2024

Each quarter HP’s security experts highlight notable malware campaigns, trends and techniques identified by HP Wolf Security. Social engineering attacks Social engineering attacks, especially cybercriminals targeting enterprises with fake overdue invoices, continued to be a big endpoint threat in Q1.

Trends 105

Trends HP Malware Enterprise 105

Forrester IT

AUGUST 26, 2022

While social media is abuzz with “quiet quitting” as the latest trend in employee behavior, whistleblowers from tech companies are quitting in the loudest possible way and sounding alarms on the way out or shortly thereafter.

Trends 195

Trends Media Social Security 195

Forrester IT

SEPTEMBER 14, 2020

It has been equally unforgiving to marketers, whose carefully crafted marketing plans became irrelevant amid store closures, erratic shopping trends, and supply shortages. COVID-19 has disrupted school, summer vacations, birthdays, weddings — you name it. Even the most thorough, […].

Trends 284

Trends B2C Social Media 284

Forrester IT

APRIL 4, 2024

In our new US ad spending forecast covering 2023 to 2028, we examine trends impacting […] From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market.

Advertising 295

Advertising Trends B2C Social 295

Forrester IT

NOVEMBER 12, 2020

We, European consumers, spend a massive amount of time interacting socially […]. We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones.

Google 352

Google Apple Mobile Social 352

Forrester IT

MAY 11, 2022

“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues.

Real Estate 343

Real Estate Research Social Company 343

Forrester IT

JUNE 15, 2020

Many firms have felt the pain of store closures and need to adapt their operations to online-only sales and social-distanced operations across warehouses. The pandemic’s impact on retail is a story of two halves.

Retail 341

Retail Social Groups Trends 341

CIO Business Intelligence

JANUARY 10, 2023

Here we look at five hiring trends for 2023, five that are falling out of favor, and how organizations are adjusting to new hiring realities this year. There is also a newfound trend in hiring product managers with a track record of turning innovation into revenue.” Ivashin says employee branding is critical.

Trends 131

Trends Engineering Quality Assurance Network 131

Information Week

FEBRUARY 7, 2023

How to effectively handle environmental, social and governance issues for the long haul is a significant concern in IT today. Here are recent articles that highlight the trends.

Study 166

Study Trends Social Government 166

CIO Business Intelligence

JANUARY 11, 2024

Two of the top executive recruiters in the CIO retained search space, Shawn Banerji and Martha Heller, joined me for the first episode of 2024 to share their insights on a range of talent-related issues, including hiring trends, hybrid work questions, and the critical skills companies are looking for at the executive level.

Trends 128

Trends CTO Hire Fractional CTO Company 128

Forrester IT

APRIL 23, 2020

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being.

Social 293

Social Research B2C Trends 293

GeekWire

DECEMBER 17, 2022

We spoke with Williams to discuss Wizards’ year to date, a recent social media controversy, diversity, and the company’s ongoing expansion into developing video games in-house, among other topics. What do you see as the trends in the tabletop industry, going forward into next year? The interview was edited for clarity.

Trends 139

Trends Strategy Video Development 139

Forrester IT

JULY 13, 2020

An investigation into employee conditions found that factory workers were forced to work without any social […]. Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak.

Fashion 284

Fashion Retail Social B2C 284

GeekWire

SEPTEMBER 25, 2024

Seattle’s long-dreaded social dynamic surfaced at the WTIA’s FullConTech conference Tuesday, evoked as one reason why some founders have a tough time getting started or attracting investors.

Social 106

Social Comparison Conference Trends 106