Survey Related Topics 
Forrester IT
MARCH 13, 2024
Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in. They reveal some continued trends — and some interesting shifts.
Forrester IT
APRIL 14, 2021
Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.
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Forrester IT
NOVEMBER 5, 2020
This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).
Forrester IT
JULY 14, 2020
Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Luis and his team made incredible progress, resulting in 2.5–3x 3x higher response rates! In some functions in certain countries, response rates even increased by 8x.
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To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.
Forrester IT
FEBRUARY 27, 2024
Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.
Forrester IT
SEPTEMBER 15, 2023
Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.
Advertiser: Procom Services
Procom surveyed over 1,740 contingent and permanent workers across the United States and Canada to uncover what’s most important to them amidst heightened expectations, competition and uncertainty. New data is raising the bar on how to attract and retain talent in the New World of Work.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.
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43% of survey respondents were using homeworking, with 5% running a pilot scheme or about to set one up. The new hybrid model emerging creates the opportunity to maximize the positives while reducing some of the negative attributes of remote working.
Speaker: Carlos Gonzalez de Villaumbrosia, Founder and CEO of The Product School
Like many product professionals, The Product School was curious about the same question, so they surveyed thousands of product leaders to get their take. While product teams are continuing to excel in these unprecedented times, many people are asking: Where is Product Management headed?
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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Laplink’s survey reveals IT managers and teams prefer PCmover Enterprise over Microsoft’s User State Migration Tool (USMT). Laplink surveyed IT managers and staff using USMT to upgrade PCs to the latest version of Windows. Laplink surveyed IT managers and staff using USMT to upgrade PCs to the latest version of Windows.
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Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be. Survey studies by B2B and B2C CX future strategy
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