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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester IT

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Tools 417
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Reap The Rewards Of Retail With Smart Tools For Store Associates

Forrester IT

Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency.

Retail 458
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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester IT

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team.

Tools 503
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Searching for ROI in retail: The time for a new site search tool is now

Forrester IT

AI-powered digital commerce search is a competitive asset Retailers and brands should re-evaluate their product findability tools because recent developments in search tech (powered by AI/ML) combine many points of contextual data to deliver highly relevant results.

Retail 445
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Rethinking Direct Materials Sourcing: The Tools You Need To Manage Costs, Risks and Sustainability

While some embrace cutting-edge tools like AI and blockchain for global trade functions, others lag in technology adoption. The environment is marked by heightened demand and expectations, compounded by challenges such as rising input prices, supply chain disruptions and geopolitical tensions.

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10 Best AI-Powered Tools To Fuel Productivity

IT Toolbox

Here are the top AI-powered tools that fuel productivity. The post 10 Best AI-Powered Tools To Fuel Productivity appeared first on Spiceworks Inc. With enhanced decision-making, automated repetitive tasks, and streamlined workflows, AI is transforming how we work.

Tools 317
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Top 5 Cloud Cost Management Tools for 2024

IT Toolbox

Each cloud cost management tool has its benefits and limitations. This article lists and compares five tools to help you find the best fit for your business. The post Top 5 Cloud Cost Management Tools for 2024 appeared first on Spiceworks.

Tools 301
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Adopting AI Responsibly: Guidelines for Procurement of AI Solutions by the Private Sector

This World Economic Forum-GEP report offers a holistic procurement process and structured framework to select responsible AI tools. As artificial Intelligence (AI) becomes more prevalent, it’s crucial that firms adopt AI technology responsibly. Download the report today.

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7 Leadership Themes for Procurement & Supply Chain Leaders in 2024

Procurement and supply chain leaders are presented with their fair share of challenges, with a host of tools and strategies to resolve them. That said, what’s the best path forward to leverage this year’s trends?

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GEP Outlook Report 2025

In 2025, many challenges will persist, but procurement and supply chain teams have a powerful tool with rapidly advancing capabilities to tackle them — artificial intelligence (AI). Supply disruptions. Cost pressures. ESG compliance. You name it, and you’ve had to navigate it.

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The Transformative Role of Supply-Chain Leaders in Today’s Business

What new tools and strategies can help? This new report from The Economist and GEP explores how procurement and supply chain professionals are responding to shifting business dynamics. What should they do differently? The report answers all these and more.

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Choosing the Right Tech Stack –– The Only Way to Grow

Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon

Both need a number of great tools to excel at their jobs, and can't perform well without them. But how do you choose the right tools to meet team and business objectives now and in the future? Tools to use throughout the customer journey to help you increase activation, retention, and loyalty.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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The Ultimate Marketing Efficiency Checklist

However, you might be able to squeeze more value from the tools and processes you’re already using. When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

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Building Like Amazon

Speaker: Leo Zhadanovsky, Principal Solutions Architect, Amazon Web Services

To get there, Amazon focused on decomposing for agility, making critical cultural and operational changes, and creating tools for software delivery. Whether you're developing for a small startup or a large corporation, learning the tools for CI/CD will make your good DevOps team great.