Forrester IT

AUGUST 15, 2024

For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down.

Applications 539

Applications Trends Development Strategy 539

Forrester IT

FEBRUARY 21, 2024

In two new reports on healthcare trends, we explore how HCOs can weather the storm and overcome these challenges. Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. The convergence of these factors tests HCOs’ adaptability and resilience.

Healthcare 380

Healthcare Trends Industry Report 380

Forrester IT

SEPTEMBER 8, 2023

Has The Economy Got You Down? Inflation is rampant, and beleaguered consumers are reeling from high prices.

Trends 418

Trends B2C Strategy 418

IT Toolbox

FEBRUARY 7, 2024

The post Ready or Not, the Shift Is Here: Trends Driving ERP Decision-making appeared first on Spiceworks. Embracing the shift in ERP change management to offer businesses a broader range of innovative tech and efficiency in the digital era.

Trends 342

Trends Change Management 342

Forrester IT

AUGUST 28, 2024

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed.

Trends 259

Trends Report Data B2C 259

Forrester IT

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]

Trends 396

Trends Retail Media B2C 396

IT Toolbox

SEPTEMBER 24, 2024

The post The Top Tech Buzzwords of 2024, According to Google Trends appeared first on Spiceworks Inc. We love to hate buzzwords. but what happens after some time has passed? Peter Tsai takes a deep dive into how some of 2022's biggest buzzwords have held up.

Trends 256

Trends Google Artificial Intelligence Cloud 256

Tech Republic Security

DECEMBER 2, 2024

TechRepublic asked cyber experts to predict the top trends that will impact the security field in 2025.

Trends 215

Trends Security Artificial Intelligence Policies 215

Forrester IT

MARCH 28, 2024

Kubecon is the place where big tech and large enterprise cloud users converge with open-source communities and startups to collaborate on the latest trends in cloud-native. Generally, Kubernetes (K8s) has become the epicenter of platform engineering innovation with that trend continues this year.

Open Source 466

Open Source Trends Engineering Cloud 466

Forrester IT

SEPTEMBER 3, 2024

These trends influenced our selection of the next 10 top emerging technologies for 2024. As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital.

Trends 487

Trends Security 487

Forrester IT

FEBRUARY 6, 2025

Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months.

B2B 195

B2B Survey Trends Strategy 195

Network World

JANUARY 6, 2025

Zscaler ThreatLabz research team has revealed critical insights and predictions on ransomware trends for 2025. The latest Ransomware Report uncovered a surge in sophisticated tactics and extortion attacks. As ransomware remains a key concern for CISOs and CIOs, the report sheds light on actionable strategies to mitigate risks.

Trends 182

Trends How To Architecture Firewall 182

Forrester IT

SEPTEMBER 4, 2024

In 2024, European banks joined other regions and industries to see a significant drop – a worrying sign with grave business implications.

Banking 300

Banking Trends Industry 300

Forrester IT

SEPTEMBER 27, 2023

Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.

Insurance 443

Insurance Trends Industry 443

Forrester IT

MARCH 13, 2024

They reveal some continued trends — and some interesting shifts. Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in.

Survey 434

Survey Trends 434

Forrester IT

SEPTEMBER 10, 2024

I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. At the Summit, you will get the opportunity to […]

B2B 468

B2B Trends Meeting Data 468

Forrester IT

NOVEMBER 1, 2023

Here are a few of the key trends to look out for. The year ahead may be relatively uneventful for the banking industry — but don’t count it out.

Banking 468

Banking Trends Industry 468

Forrester IT

AUGUST 6, 2024

Several notable trends emerged, shedding light […] In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories.

B2B 448

B2B Budget Survey Trends 448

Forrester IT

AUGUST 26, 2024

Its only a couple of weeks away from CRM conference season – Oracle’s Cloud World is in Las Vegas from September 9-12; Salesforce’s Dreamforce is in San Francisco from September 17-19; Hubspot’s Inbound is in Boston from September 18-20 to name a few of the upcoming events. I’m excited to hear about all the new […]

Conference 273

Conference Trends Cloud 273

Forrester IT

SEPTEMBER 15, 2023

In Forrester’s Q2 2023 Digital Process Automation Survey, three primary trends came into focus: 1) Organizations hit the pause button on digital transformation (DT) in the wake of economic uncertainty and tightening budgets; 2) process intelligence has gained […]

Survey 448

Survey Budget Trends 448

Forrester IT

FEBRUARY 28, 2024

This is perhaps the start of an acquisition trend that Forrester predicted last year. Today, customer success platform vendors Totango and Catalyst announced their intention to merge.

Trends 394

Trends B2B Research 394

Forrester IT

AUGUST 24, 2023

Analyzing Forrester data on cyber insurance adoption and breach response trends, we find that: Most organizations do not have standalone cyber insurance […] It’s also a key driver for cybersecurity program investment today. But who has cyber insurance and what benefits do organizations see from it?

Insurance 369

Insurance Trends Programming Tools 369

Forrester IT

AUGUST 28, 2023

In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year. What constitutes sensitive data for organizations today has greatly expanded in type and format. This includes diving into the causes of breaches, the types of […]

Security 370

Security Data Survey Trends 370

Forrester IT

AUGUST 16, 2023

Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable.

Cloud 367

Cloud Trends Report 367

Forrester IT

SEPTEMBER 20, 2023

The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […] Our bet: AI will quickly evolve the low-code toolset and make the market grow faster.

Research 411

Research Software Development Trends Programming 411

Forrester IT

OCTOBER 26, 2023

I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial (..)

Research 397

Research Trends Report How To 397

Forrester IT

OCTOBER 7, 2024

Every year, the summit has consistently provided a valuable platform for CMOs across the region to connect with analysts and their industry peers and discuss emerging trends in marketing. […]

B2B 300

B2B Trends Industry Research 300

Forrester IT

AUGUST 9, 2023

Continuing the latest trend in price increases by major enterprise software vendors, SAP announced on July 26, 2023, that they will increase the annual support fees for SAP support agreements by roughly 5.0% (by local CPI rates, capped to 5%). This is on top of the previous increase they announced in 2022 for an average […]

SAP 367

SAP Trends Enterprise Enterprise 367

Forrester IT

AUGUST 15, 2023

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy.

Survey 361

Survey Trends Data Strategy 361

IT Toolbox

AUGUST 5, 2024

Learn more about the development and the continuing trend of layoffs in the tech industry. Intel has announced the slashing of 18,000 jobs and other cost-cutting measures, including reduced capex and the suspension of dividends.

Intel 312

Intel Report Trends Industry 312