Forrester IT

SEPTEMBER 28, 2023

The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.

Architecture 395

Architecture Strategy Data Survey 395

Forrester IT

SEPTEMBER 20, 2023

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

Strategy 418

Strategy 418

Forrester IT

NOVEMBER 14, 2023

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Strategy 411

Strategy Architecture B2B 411

Forrester IT

FEBRUARY 22, 2024

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Strategy 448

Strategy Research Report 448

Forrester IT

SEPTEMBER 11, 2023

As a quick refresher, technology organizations fall into one of three categories in their technology strategy: traditional tech, modern tech, and future fit tech. For the past year, I have been doing a deep dive into Forrester’s future fit research and its intersection with security and risk.

Strategy 396

Strategy Security Research Applications 396

IT Toolbox

DECEMBER 11, 2023

The post Security Compliance Isn’t a Result, It’s a Strategy appeared first on Spiceworks. Navigating remote work as a part of ongoing enterprise-wide security initiatives.

Strategy 334

Strategy Security Enterprise Enterprise 334

Forrester IT

OCTOBER 24, 2023

Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Those moments could manifest across the customer lifecycle as: segmenting ads and […]

Strategy 394

Strategy Data Company B2C 394

IT Toolbox

MARCH 22, 2024

The post 3 Pricing Strategies for Product Integrations by Startups appeared first on Spiceworks. Optimizing product integration pricing for startup success—balancing adoption and revenue.

Strategy 298

Strategy 298

IT Toolbox

DECEMBER 14, 2023

The post Adversary-in-the-Middle Defense: Strategies for Security appeared first on Spiceworks. Uncover the hidden risk to your business’s security – Adversary-in-the-Middle Attacks.

Strategy 317

Strategy Security 317

Forrester IT

AUGUST 22, 2024

The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point.

Strategy 273

Strategy Research How To 273

Forrester IT

APRIL 16, 2024

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Open Source 459

Open Source Strategy Applications 459

IT Toolbox

OCTOBER 9, 2024

Discover effective strategies for preventing employee burnout and fostering a positive work environment. The post 10 Strategies for Managers to Prevent Employee Burnout appeared first on Spiceworks Inc. Work-life balance and open communication are important, particularly as we celebrate World Mental Health Day on October 10.

Strategy 237

Strategy 237

Forrester IT

JULY 9, 2024

In a transforming market, digital service providers must move towards delivering value for digital business strategy.

Strategy 259

Strategy Change Management Agile 259

Forrester IT

SEPTEMBER 23, 2024

Get a detailed look at how the two winners of Forrester’s 2024 Technology Strategy Impact Awards for EMEA have successfully demonstrated exceptional alignment, adaptivity, and trust in their IT strategies, setting a shining example for their respective industries.

Strategy 221

Strategy Examples Industry Architecture 221

Forrester IT

OCTOBER 24, 2023

TL;DR: It gauges your vendor’s commitment. As some of you might have noticed, David Holmes and I released Forrester’s inaugural ZTE evaluation, The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023. If you haven’t taken a look, please do. The research is the first in the industry to tackle the secure WAN space, with probably […]

WAN 431

WAN Strategy Research Industry 431

Forrester IT

AUGUST 15, 2023

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019.

B2B 368

B2B Strategy 368

Eric D. Brown

DECEMBER 19, 2024

“What’s your AI strategy?” It fundamentally misunderstands strategy. Confusing tools with strategy is a fast track to wasted resources and missed opportunities. Here’s the uncomfortable truth: Your tech stack decisions should follow your strategy, not lead it. Your strategy should reflect that.

Strategy 130

Strategy Tools Budget Resources 130

Information Week

NOVEMBER 26, 2024

By formalizing a strategy for building and maintaining self-help systems, IT and user departments can optimize self-help. Too often, user self-help portals fall short in companies, but they don’t have to.

Strategy 173

Strategy Development System Company 173

Forrester IT

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

B2B 494

B2B Research Strategy Trends 494

Forrester IT

JULY 22, 2024

Summer is officially here – and we know this not simply because the calendar says so, but also because the scorching temperatures outside are testing every thermometer’s limits (and ours, too). The intense heat forces us to adapt our plans and navigate unpredictable summer storms, leaving us to pivot quickly to find alternative activities.

Strategy 273

Strategy B2B Research 273

Forrester IT

AUGUST 15, 2024

After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down. For a time, it appeared that the reach of serverless platforms had exceeded their grasp.

Applications 528

Applications Trends Development Strategy 528

Forrester IT

OCTOBER 13, 2024

Learn more about the enterprise architecture strategy that won Contact Energy, a New Zealand electricity generator and retailer, this year’s EA Award for the APAC region. What does excellence in enterprise architecture look like?

Architecture 417

Architecture Enterprise Enterprise Energy 417

Forrester IT

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 446

B2B Strategy Google 446

Forrester IT

FEBRUARY 5, 2024

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

Architecture 412

Architecture Strategy Enterprise Enterprise 412

Forrester IT

APRIL 20, 2021

Forrester finds that firms with a future fit strategy succeed in this new reality by […]. We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism.

Strategy 545

Strategy 545

Forrester IT

FEBRUARY 12, 2024

To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise's specific IT complexity and goals. Implementing AIOps and observability solutions can be a challenging task for organizations.

Strategy 413

Strategy Enterprise Enterprise Development 413

Forrester IT

MARCH 26, 2024

An effective martech strategy supports the needs of marketing today, while retaining […] To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand.

Meeting 468

Meeting Strategy Data B2C 468

Forrester IT

APRIL 23, 2024

Even mature cloud organizations with $100M in cloud spend per year face disconnected strategies with […] But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

Cloud 458

Cloud Data Center Strategy Enterprise 458

Forrester IT

FEBRUARY 7, 2024

We want to recognize organizations that put their customers at the heart of their strategy, leadership and operations, and demonstrate exceptional results in […] If there’s one question almost every Forrester CX client asks us, its “how to I prove the value of my CX program?” Well, perhaps I can help.

Programming 91

Programming Strategy How To 91

Forrester IT

OCTOBER 4, 2024

In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth.

B2B 243

B2B Strategy Survey Meeting 243