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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester IT

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

Strategy 467
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Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester IT

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Strategy 433
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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester IT

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 456
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CMOs Need A Measurement Strategy That Connects To Business Outcomes

Forrester IT

However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.

Strategy 447
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Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models. Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future.

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The Critical Role Of Campaign Content Strategy

Forrester IT

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

Strategy 370
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Go-To-Market Strategy: Three Steps To Connecting Buyer Needs To Ideal Offerings

Forrester IT

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Strategy 451
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IT Leadership Agrees AI is Here, but Now What?

This whitepaper offers real strategies to manage risks and position your organization for success. IT leaders are experiencing rapid evolution in AI amid sustained investment uncertainty. As AI evolves, enhanced cybersecurity and hiring challenges grow.

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Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

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The What, Why and How of Total Procurement Orchestration

The What, Why and How of Total Procurement Orchestration details how a multi-level orchestration strategy streamlines procurement processes. In addition, use cases demonstrate how this strategy enhances visibility and aligns activities with enterprise goals. Download this must-read guide to total procurement orchestration.

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

Gain knowledge of actionable strategies for implementing AI that benefit your organization and its employees, ensuring you have the insights needed to integrate AI ethically and effectively into your employee experience strategy. 📅 October 16, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

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How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community.

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Lessons Learned in PostgreSQL®

This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.

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Rethinking Supply Chains for Greater Efficiency, Resiliency, and Sustainability

Read the new GEP-sponsored report by Harvard Business Review Analytic Services for strategies and digital solutions to achieve these goals. Supply Chains have 3 key priorities: building resiliency, reducing costs and driving ESG performance.

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7 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. Objectives: 🌎 Flexibility is Here to Stay: Go beyond RTO mandates with strategies to embrace and optimize diverse work models.